President and CEO
With more than 25 years of accounting and not-for-profit management experience, Judy is a great asset to Franke Tobey Jones. In addition to serving in the role of President and CEO, Judy manages Accounting, Administration, Information Technology and Support Services functions. She has excellent management skills and has been invaluable in making sure Franke Tobey Jones remains a fiscally responsible organization. Graduating from the University of Wisconsin, Judy earned her Bachelors Degree in Accounting. Her professional affiliation is with Healthcare Financial Management Association. Her past and present community and civic activities include the YWCA Pierce County, The Fund for Women and Girls, Annie Wright School, and the Tacoma Farmers Market.
Robert (Bob) Beckham
Chief Operating Officer
Bob has over 15 years of experience in operations management and leadership. Bob was the Vice President of Operations for Sound Options, Inc. for six years. Sound Options provides in-home care and care management services to seniors and other vulnerable adults in the community. Previously, he worked 11 years for a 250-bed Phase 1 clinical research unit managing laboratory and clinical operations. Prior to that, he worked for the University of Washington and VA Hospital coordinating Alzheimer’s research. He volunteers in a variety of community organizations including Relay for Life, Healthcare Providers Council of Pierce County and the Multicare Institutional Review Board. He earned his BS from the University of Portland. Bob is an avid outdoorsman and enjoys spending his free time with his wife and two beautiful daughters.
Director of Clinical Services
Sheila was born in Rochester, NY and came to Washington to be a traveling nurse. Twenty four years later she is still here! She originally earned her RN license in New York and comes to Franke Tobey Jones with over 20 years’ experience as a Director of Nursing in both profit and not-for-profit environments. Sheila brings with her a good survey history. She is a proud mom of five children and loves to garden, read and hike.
Director of Accommodations and Resident Relations
Michelle Olafson joined Franke Tobey Jones in 1999 as its Marketing and Sales Assistant. In 2001 she was promoted to the Senior Director of Residential Accommodations. In her role, she oversees the sales process and educating potential residents and their families about the benefits of living in a Continuing Care Retirement (CCRC) non-profit Community. She brings her passion for working with seniors and assisting them with their retirement goals. Ms. Olafson believes that to a be a great sales counselor you need to have trust, transparency and the ability to have fun.
With 18 years of leadership experience in providing healthcare services to seniors, Ms. Olafson has spent her career working hard to improve the relationships between residents and community in long-term care. She has volunteered as the Co-Chair of LeadingAge WA Professional Development Committee since 2009. LeadingAge WA is a non-profit organization dedicated to expanding the world of possibilities for aging people and empowers them to live fully as they age.
Michelle has built strong relationships with her residents and co-workers and believes that it is the fabric of what makes a community great. Franke Tobey Jones has a rich history and reputation and has seen many generations of the same family come through its doors. Prior to working with seniors, she spent her career in real estate and retail management while studying business in college.
Ms. Olafson has two grown daughters living in Washington and Arizona and an extended family all living in Washington and California. She enjoys yoga, spending time with family and friends, reading and going anywhere that the sun is shining.
Christine Hall, MIRM, CSP, CMD, ATM
Senior Director of Marketing and Public Relations
Christine Hall has been a marketing, brand and public relations specialist for the past 30 years. Aside from her work at Franke Tobey Jones, Ms. Hall is also very involved with LeadingAge Washington where she serves as the Co-Chair of the Marketing Forum and the team leader for the Excellence in Sales and Marketing Awards program. Before joining Franke Tobey Jones in 2009 Ms. Hall was the Vice President of Marketing for Jenamar Communities where she developed the brand and marketing program for Jubilee, an active adult community in Lacey, WA. Her other marketing experience includes nearly ten years with Weyerhaeuser Real Estate Company as the Director of Marketing at Northwest Landing (a 3,000 acre master planned community) in DuPont, WA and eleven years marketing regional shopping centers in four states.
Chris has a BA Degree from the University of Washington (Seattle) with a major in Communications. She has earned both a MIRM designation (Member – Institute of Residential Marketing) and CSP (Certified New Home Sales Professional) through the National Association of Home Builders, as well as a CMD designation (Certified Marketing Director) through the International Council of Shopping Centers. Through Toastmasters International she earned an ATM designation (Advanced Toastmaster) as well as an AL designation (Advanced Leader). She belonged to Toastmasters for eight years and served in many leadership roles including Toastmaster District Governor in Western Washington. In 2010 Ms. Hall earned her Leadership Fellow designation through LeadingAge Washington.
Aside from Chris’ passion for marketing, her other passion is choral singing. She has sung here and abroad for the last 45 years with many outstanding groups. Chris is a charter member of the Northwest Repertory Singers in Tacoma and has sung with them since 2001.
Director of Philanthropy
Shelley was born in Tacoma, WA, and has over eighteen years of experience in fundraising. She was the Director of Special Events and Major Gifts at CHI Franciscan, and prior to that raised money for several performing arts and music organizations in the community. Shelley spent 2017 and 2018 in London, working for the UK’s leading cancer charity for children, young people and their families. While she served as Stewardship and Philanthropy Events Team Manager, she worked with international committees and donors, and had the opportunity to learn and implement new EEU charity laws and regulations in her department. Shelley attended Pepperdine University and the University of Washington and has two daughters. She enjoys traveling and most everything outdoors in the beautiful Northwest.
Senior Director of Dining Services
Jim has over 26 years experience in food services, with over 21 of that in management. He has been affiliated with Franke Tobey Jones since 1989. He graduated from culinary arts school in 1977 and has a kitchen design background for Health Care facilities. Jim previously served eight years with the Air Force in food services.
Director of Building Services
Facilities Management has been Tony’s career path for 20 plus years, with experience in many different industries such as commercial office, retail and of course senior living. He has held positions as Regional Operations Director for a large shopping mall corporation and also managed high rise office buildings in downtown Seattle. Tony recently worked as Director of Building Asset Management for a privately owned Senior Living Company headquartered in Vancouver WA which currently operates 30 + communities nationally.
His philosophy is a simple one: Always do what’s best for the residents and our Tacoma Retirement Community. With a strong preventative maintenance program in place, the Franke Tobey Jones campus will remain in top condition. Tony’s charitable interests are with Habitat for Humanity, The Wounded Warrior Project and Make a Wish. When not working, Tony can be found on the golf course, working in the garden or exploring the beautiful Pacific NW.
Heidi White, CTRS
Director of Life Enrichment
Heidi White joined the FTJ team in 2015 as the Director of Life Enrichment. She holds a BS degree from Brigham Young University in Therapeutic Recreation with a minor in Psychology as well as a Certification in Gerontology Studies. She is a CTRS (Certified Therapeutic Recreation Specialist) and has spent the last 17 years using her skills to improve the quality of life for a variety of people. Her main focus has been on seniors, and she has developed therapeutic programming to meet the needs of seniors in several different settings from senior independent living to assisted living, memory care and skilled nursing. Knowing that purpose imparts meaning to life she developed “Real Life” programing to assist those with dementia and to combat the loneliness and isolation that can occur in seniors.
Whenever Heidi has a chance, she loves to travel and especially to discover hidden gems that are off the tourist map. When at home she enjoys gardening, reading, spending time with her husband and pets, plus the occasional home improvement project.
Jessica Rueber, MSW
Social Services Coordinator
Jessica Rueber career as a social worker has included working with diverse populations including children, adults and aging adults. Within these populations she has supported disabled adults, homeless adults and youth, adults with substance abuse concerns, child welfare, domestic violence and mental health concerns. Jessica has experience with crises work and has facilitated support groups for a variety of different needs. The favorite part of her job is being able to hear people’s story and being a voice of strength to help people through their difficult times. Jessica received her Bachelor of Social Work from Winona State University, and moved to Washington from Rochester, Minnesota in 2016 to enroll in the Master of Social Work Advanced Standing Program at the University of Washington. She graduated in 2018 with her MSW and doesn’t plan to leave this beautiful state anytime soon! She is thrilled to be a part of the FTJ team and honored to work here!